Demo Environment — all customers, addresses, jobs, financials and communications shown are fictional.

Marketing & Campaigns

Fictional campaign performance, attribution and a library of reusable roofing plays.

Marketing spend (30d)

$31,400

All channels

Attributed revenue

$633,400

20.2x return

Leads generated

168

$187 cost per lead

Cost per acquisition

$952

Per signed job

ChannelSpendLeadsQualifiedSoldRevenueROAS
Google Local Services Ads
118 calls · 34 form fills
$7,85042319$181,40023.1x
Google Search Ads
74 calls · 61 form fills
$9,60038246$112,90011.8x
Facebook Storm Campaign
21 calls · 88 form fills
$5,20034194$72,60014.0x
Organic Search
44 calls · 29 form fills
$3,40021174$76,40022.5x
Referrals
31 calls · 6 form fills
$1,35013125$96,50071.5x
Direct Mail & Door Hangers
18 calls · 4 form fills
$2,6001162$38,40014.8x
Yard Signs & Neighborhood
14 calls · 2 form fills
$1,400973$55,20039.4x

Fictional marketing data. Attribution figures are illustrative only.