Guided Demo Tour
Follow one fictional roofing job — the Carter residence — from storm lead all the way to warranty registration.
- 1
Storm lead arrives
A hail event in ZIP 78006 triggers the storm campaign; the Carter household submits a form. Speed-to-lead fires within 5 minutes.
- 2
Lead qualified and scored
Lead score 88 — homeowner, 19-year-old roof, visible hail bruising, insurance path likely.
- 3
Inspection scheduled and completed
24-point inspection with photo documentation, damage severity tags and a measured roof diagram.
- 4
Estimate built
35.84 squares, 12% waste, 35% target margin. Good / Better / Best options with financing.
- 5
Proposal accepted
Better option signed at $24,875 with a 30% deposit collected through the payment link.
- 6
Materials ordered
Take-off pushed to the supplier; delivery scheduled two days before install.
- 7
Production scheduled
Crew assigned, permit approved, HOA approved, weather checked for the install window.
- 8
Install and quality control
Daily progress photos, QC checklist, magnet sweep and customer walkthrough sign-off.
- 9
Invoice and payment
Final invoice issued, payment collected, job costing closed at 38.9% gross margin.
- 10
Review, referral, warranty
Review request sent, 5-star review posted, referral logged, warranty registered for 30 years.
Every person, address, claim and dollar figure in this tour is fictional.